Coinciding with this year's Art Basel Miami, is "IRIDESCENCE" – an art exhibition and event series presenting the 'New Futurism' genre, an art movement that merges advancements in new media with traditional practice. H+Creative and SP Projects have partnered to create this group exhibition that will include sculptural, projected, 2D, 3D and neon works on display and for sale from artists across the globe. The roster includes Justin Lovato, Anny Wang, Adam Friedman, Lala Abaddon, Francesco Locastro, Anne Vieux, Gustavo Torres (KidMoGraph), Vince Mckelvie, Ultramajic, Clara Luzian (Render_Fruit) Giacomo Carmagnola, David M Cook (Bonethrower), Jose Di Gregorio, Jonny Alexander, Hilary White, Esther Ruiz and John Foster in addition to limited edition pieces from each artist provided by STATIC MEDIUM.

The magnificent duo, Hannah Stouffer of H+ Creative and Sarah Potter of SP Projects shared images and some history to how the show came about : 

Sherise Lee : Define 'New Futurism'

Hannah Stouffer : 'New Futurism' is a term I coined, evolving from my extensive history working in the contemporary art fields.

Sarah Potter : 'New Futurism' is a genre of contemporary art which relates directly to futuristic aesthetics and analog compositions, aesthetics or materials.

SL : Where does New Futurism fit within current contemporary art and these artists in particular?

HS : I noticed the evolution of artists all working with a seemly similar aesthetic, which was both futuristic, of our current time and often nostalgic as well. With the onset of digital media and technology playing a huge role in our daily lives, artists are both tending to navigate towards that more than ever in their work.

SL : With the obvious use of the word, Futurist/ism, is there a nod to the Italian Avant Garde Futurists?

HS : Romanticizing 'futuristic' themes is nothing new, and with the genre of Futurism in the early 20th century, this was certainly the base of it. Futurists worked in every medium admiring technological triumph of humanity over nature. They praised originality and advancements in industry and science. The 'New Futurism' genre is now paying homage to that, but with our current levels of advancement, it has become almost a sentimental effort. 'New Futurism' encompasses both traditionalism of Futurism with new media, taking advantage of the accessible technology of today.

SL : How did you both meet?

SP : Hannah and I met on the internet! Of course!! I found Hannah's artwork somewhere online (early 2008) while I was working in my first post art school job at a gallery. She was the second artist I ever asked to be in an art show where I did not actually know her personally or have any sort of relationship with previously. (When I first began curating art shows, I would just ask my friends to create work or I would raid their studios at school.) She sent some prints which were quickly snapped up by clients. This led to other exhibitions, and we continued to stay in touch over the years.We did not actually meet in person until 2012, I think, in Miami for Art Basel for work. From there, we continued to run into each other over the years, despite the fact that we live on opposite coasts.  

With over 15 years experience in fine and commercial arts, Hannah Stouffer has maintained a strong presence in the contemporary art world fulfilling roles as art director, curator, and editor for internationally renowned art source Juxtapoz Magazine and founder of H+ Creative. As an of experiential creative services agency, H+ Creative is centered on client connectivity through visual production, art direction, consultation and curation, thriving on projects that expand our own conceptual process.

Sarah Potter is an independent art consultant and curator based in Philadelphia, PA. With 12 years of experience in the con- temporary art world, Potter has placed hundreds of works of art in private collections, and has juried several regional art competitions throughout her home state of New Jersey. As the founder of SP Projects, an independent art advisory and consulting business specializing in first time art buyers and young collectors, Potter brings her curatorial expertise and background in contemporary arts to discovering and building new relationships with both clients and creatives.